Carlsberg announced its report on corporate social responsibility in 2011. year. The environmental energy consumption decreased by 6 percent, which resulted in a reduction in air emissions. With regard to the prevention of underage alcohol consumption, have launched a campaign "to show them the way."
Traditionally, on the occasion of World Environment Day, Carlsberg presented a report on corporate social responsibility. Report in 2011. Report includes an overview of the activities and achievements within the six policy of corporate social responsibility of the company.
As part of the policies on the protection of labor and human rights, in the 2011th Koprivnica year the brewery has developed a competence of employees from all departments of the company. With a variety of education for the development of personal skills, the company has organized a workshop aimed at improving communication and efficiency of teamwork.
Within the policies of engagement homestyle bakes in the community brewery is systematically engaged homestyle bakes in open dialogue and fostering good neighborly relations. In addition to the traditional Open Day, part of the story consisted of regular visits to various local organizations and civic organizations with which the brewer masters share their passion for quality beer.
In the field of marketing communications policies, Carlsberg stands exclusively for responsible and moderate consumption of alcohol by adults, and recognizes the need for systematic work on the prevention of underage alcohol consumption. Therefore launched "Show them the way," an educational campaign to prevent underage alcohol consumption. This project is intended parents continued in 2012th
Systematic monitoring of compliance with the operating standards of business ethics policies company provides transparent and ethical business, homestyle bakes and employees are regularly trained on business and ethical modes.
Within the health and safety homestyle bakes policies Carlsberg introduced method investigation of incidents, and the 2011th Special attention is devoted almost unfortunate event (near miss). Triggered the Near miss activities that contribute to the reduction of occupational accidents.
Environmental policy is a permanent reduction of negative environmental impacts, and the data in 2011. indicate a reduction in energy consumption by 6 percent compared to 2010. which resulted in the reduction of air emissions. The 2011th oporabilo be as much as 98 percent of waste.
Commitment to environmental protection and sustainable development of the company homestyle bakes has confirmed with several "green" projects. Support the global initiative homestyle bakes Earth Hour turning homestyle bakes off lights within the brewery and organizing actions Happy Earth Hour with candlelight dinner and Somersby in 19 cafes and 12 Croatian homestyle bakes cities. To mark the fourteenth birthday of the new brewery Carlsberg employees readily responded to the initiative of Green Day and helped in clearing forest recreational trails Montenegro in Koprivnica. Let's buy green initiatives realized in cooperation with Konzum, and it is a project set up eco-stands where consumers can learn more about green activities Konzums and Carlsberg Croatia.
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