The crisis of fast food with the sale of the US giant Burger King is the confirmation of an ongoing change in eating kitchen trolley habits even in the US where over the last decade are more 'than kitchen trolley doubled farmers markets kitchen trolley to buy local products of great quality Alternative to the menu "globalized. And 'Coldiretti that, in commenting on the difficulties kitchen trolley being encountered in the chain of Fast Food, said that in the United States are open farmers markets in 6132 increased 16 percent over last year.
A trend supported by the same Obama administration that has launched numerous initiatives against junk food and in favor of healthy lifestyles that - reminds Coldiretti - ranging from the obligation to indicate counting calories in menu 'offered by over 200 thousand kitchen trolley fast food chains , restaurants and takeaways expected from health care reform to the cultivation kitchen trolley of a vegetable garden at the White House in whose proximity was also open a farmers market to facilitate the supply of fresh, wholesome foods from the countryside.
Even in Italy there is the successful experiences of selling local products compared to that of corporations like McDonald's with 54 percent of Italians prefer to buy local food and craft flying clearly the big brands, who stop at 12 percent, according to a survey Coldiretti / SWG.
According to the survey - Coldiretti - for 29 percent of Italians the choice between the two types of product depends on the quality, while 5 percent of the price. It is - according to Coldiretti - an opinion confirmed by a boom of direct purchases from producers which regularly buys 11 percent of Italians and as many as 47 percent said they do so at least sometimes during the year.
Spending in cellars, kitchen trolley huts or mills to buy wines directly from producers, fruit and vegetables, olive oil, cheese, and other specialties in 2010 will exceed 3 billion euro according to Coldiretti and involves 63 thousand agricultural enterprises through company stores, kiosks, stalls, fairs and more than 500 farmers markets Country Amica.
Buying food directly from the manufacturer - Coldiretti - is an opportunity to get to know not only the product but also the history, culture and tradition holds that the words of those who helped to preserve a heritage that often has nothing inferior to the artistic and natural beauty of the country. It is - concluded Coldiretti - a phenomenon in contrast to the general crisis because it combines the need to save that of securing the safety kitchen trolley of the food. Among the reasons kitchen trolley to purchase the survey SWG / Coldiretti stands fact genuineness (71 percent) followed by the economy (40 percent) and taste (26 percent).
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